Hiro Diapers

Client
Spec Project for Hiro Diapers

Year
2025

For this spec project, I expanded HIRO’s existing brand into a cohesive digital campaign designed to educate, engage, and convert across multiple consumer touchpoints. The system includes Meta advertising, an interactive website pop-up sequence, and Instagram Story content—all built around HIRO’s playful optimism and unconventional approach to sustainability.

Using bold color, nostalgic collage, tactile imagery, and unexpected storytelling, I created a flexible visual language that makes the science behind HIRO feel approachable rather than clinical.

Together, the pieces create a connected journey from discovery → education → personalization → conversion, showing how a single campaign idea can scale cohesively across paid social, organic content, and e-commerce.

Goldflower Cannabis

Client
Goldflower Cannabis

Year
2025

To celebrate Goldflower Cannabis opening its 10th location in Lakeland, Florida, I created a commemorative campaign and merch collection designed to make the milestone feel like an event worth showing up for—and taking home with you.

Built around the concept “Let the Good Times Roll,” the visual system combines custom illustration, bold typography, and Goldflower’s signature green into a nostalgic, slightly irreverent identity. The campaign extends across T-shirts, embroidered hats, bandanas, rolling accessories, and event posters, creating a cohesive system that could live throughout the grand opening experience.

The goal was to turn a retail milestone into a collectible brand moment—merchandise that celebrates the opening while feeling distinctive enough to wear long after the doors open.

Crisp & Crude

Client
Crisp & Crude

Year
2020-2023

Examples of freelance work for Crisp & Crude include: merch design, recipe card template, packaging updates and sticker designs.

I love mocktails text with heart symbol on pink background.
I love mocktails graphic with yellow background
Light gray sweatshirt with "GEN ZAZA" printed in large white letters on the front.
"I Love Mocktails" text graphic with heart symbol and Instagram handle @drinkcrispsandcrude on orange background.
Green and black graphic text saying 'I ❤️ Mocktails' with a heart symbol, and '@drinkcrispandcrude' in smaller font.
Crisp & Crude Mellow Mule box design template with yellow and green abstract graphics. Includes branding, nutritional information, and barcode.
Label design for Crisp & Crude's non-alcoholic cocktail "Paloma Daydream" featuring mood-lifting botanicals. Contains 250ml/8.45fl oz with space queen botanicals, grapefruit, charred oak, and salt. Includes nutrition facts and distribution info.
Illustration of a masked figure holding a can labeled 'Crisp & Crude' with the text 'Sunday Scaries Slayer' in pink above. Sparkles decorate the background.
Overhead view of a cocktail with a lime slice on the left. On the right, there's a green and pink Crisp & Crude can with the label "Paloma Daydream." Text reads, "RECIPE CARD: Paloma 75 pairs well with Crisp & Crude." Includes social media and website info.