GRAV

DGK x GRAV Collab

MADE TO SURVIVE.

Made for those who respect the hustle. Who celebrate the underdog. Who see a closed door, and break it TF down.

Creative Director & Producer: Chelsea Jones

Director of Video and Photography: Jose Saldivar

Photographer: Caroline Quant

Videographer: Jose Saldivar

Models: Will Mazzari

Product/Glass Designer: Micah Evans

Art Direction / Producer / Campaign Concept / Photography Direction / Video Direction / Talent + Location / Launch Creative

The Brief:

GRAV x DGK was built around a shared belief that the cultures surrounding skateboarding and cannabis aren't side notes—they're communities shaped by struggle, self-expression, and belonging. The challenge was to create a launch that honored that shared history while introducing the collaboration through a visual world that felt raw, defiant, and authentic to both brands.

My Role: As Creative Director and Producer, I shaped the campaign from concept through capture—developing the visual direction, guiding talent, styling, composition, locations, and product storytelling while collaborating closely with the photography and video teams to keep every frame grounded in the culture behind the collaboration.