Poo~Pourri
AIR~POURRI LAUNCH
FUNK DOESN'T STAND A CHANCE. Launching Poo~Pourri beyond the bathroom and into the rest of the home.
Creative Direction: Eliza Trono
On-Set Art Direction: Chelsea Jones
Producer + Photographer: Lisa Muller
Ad Design: Chelsea Jones
Digital Designs - Email & SMS: Spencer Critenden
Model: Vertarias Black
Creative Direction / Art Direction / Campaign Set Design / Digital / Email
The Brief:
Air~Pourri expanded Poo~Pourri's odor-fighting expertise beyond the bathroom and into the everyday spaces where funk happens. The launch needed a visual world that felt distinctly ~Pourri while giving Air its own identity.
My Role: As on-set Art Director, I helped shape the visual world from concept to capture—leading on-set styling and model direction, collaborating with our photographer on location scouting and prop styling, and ensuring we captured the full Air~Pourri story across the car, kitchen, living room, and bedroom.
MOOD BOARDING & SHOT LISTING
BEFORE THE SET, THERE WAS THE WORLD BUILDING.
IN THE WILD
Paid Ads: PAID SOCIAL / META / DISPLAY
Website Updates: Landing Pages, Updates to PDPs, Additional Images Updates etc.
Email: Soft Launch
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