Olipop
Spec Campaign
HOT GIRL PICNIC.
The idea was simple: winter is over, the sun is out, and we're going somewhere cute with something cold to drink. Hot Girl Picnic was imagined as a spring-to-summer campaign celebrating getting outside, grabbing your friends, and making an ordinary afternoon feel like an event.
Creative Direction: Chelsea Jones
Art Direction: Chelsea Jones
Creative Direction / Art Direction / Photography / Production / Casting / Location Scouting / Styling / Retouching + Color / Campaign Design
The Brief:
I wanted the campaign to feel immediately at home within OLIPOP's vibrant visual universe while still bringing my own perspective to the work.
The visual direction paired OLIPOP's playful nostalgia with expressive color, thoughtful composition, tactile styling, and dreamy analog-inspired color grading.
My Role:
As a self-initiated project, I owned the creative from beginning to end—developing the concept, building the shot list, scouting locations, sourcing talent, styling the shoot, and defining the overall visual direction.
The constraint was part of the fun: create something that felt like a fully realized campaign without the resources of a full commercial production.
THE MOODBOARD
BRIGHT AF, CUTE AF
