GRAV
Brand Refresh & Packaging Updates
Creative Direction & Digital Design
A LOT OF YEARS AND A WHOLE LOTTA OF WEED.
Over five years at GRAV, I grew from Senior Graphic Designer to Creative Director, ultimately helping shape the brand's visual direction across campaigns, packaging, partnerships, retail, events and digital. I led creative initiatives from concept through execution—directing photography, overseeing packaging systems, collaborating with external partners and translating the evolving brand across every major consumer touchpoint.
Client
GRAV
Year
2020-2025
Photography
Jose Saldivar (above photos)
PACKAGING
From 2020–2023, I led the design and execution of GRAV’s packaging. From 2024–2025, I oversaw the brand’s packaging refresh—providing creative direction, approving final designs, and ensuring every deliverable was production-ready.
Pop Displays, Individual Box Packaging, Packaging with Clear Fronts, Mylar Bags, and Blister Packaging.
DIGITAL DESIGN
Client
GRAV
Year
2020-2025
Over five and a half years at GRAV, I created a little bit of everything—eventually growing from Senior Graphic Designer into Creative Director and leading the brand’s visual direction. Here’s a collection of some of my favorite things I designed, directed, built, and helped bring to life along the way.
Campaign + Digital — Email, SMS, social, paid media, and launch creative
Brand Collaborations — Custom creative for LRG, DGK, PLEASURES, G PEN, CANNABOX, ~Pourri, Crisp & Crude, RESTART CBD, and more
Art + Creative Direction — Concepting and directing campaign photography and video, including on-set styling and shot direction
Packaging — Designed packaging as Senior Graphic Designer before transitioning into leading packaging direction and initiatives as Creative Director
Brand Evolution — Helped lead GRAV’s brand refresh alongside an agency partner and translated the updated identity across packaging and brand touchpoints
Merch + Objects — Apparel, totes, bandanas, rolling trays, sticker packs, promotional pieces, and plenty of other weird little things
Image Making — Photography, photo manipulation, collage, and experimental visual work
Experiential + Sales — Led the redesign of GRAV’s trade show presence and created custom pitch decks for retailers, partners, collaborations, and events
ART DIRECTION
Photographer
Caroline Quant
Jose Saldivar
Jesse Florez
Chelsea Jones
Videographer
Jose Saldivar
Client
GRAV
Year
2020-2025
As Creative Director at GRAV, I led the visual direction for product launches, brand campaigns, collaborations, and photography—shaping each project from initial concept through final execution. I worked closely with photographers, designers, and production teams to develop moodboards, define the visual approach, and plan each shoot, while providing hands-on art direction on set across styling, talent, props, composition, and product placement to ensure we captured every asset needed to bring the campaign to life across digital, social, retail, and e-commerce.
PHOTOGRAPHY
Client
GRAV
Year
2020-2025
Photographer
Chelsea Jones
Throughout my time at GRAV, I often stepped behind the camera when the project called for it—quickly developing an eye for composition, lighting, and visual storytelling. Working with limited budgets taught me to be resourceful, turning found locations, natural light, and everyday props into intentional brand imagery. Whether capturing products, lifestyle moments, or quick-turn content, photography became another tool in my creative toolkit—and made me a stronger Art Director in the process.
