Poo~Pourri
WIPES LAUNCH
SOFT ON BUNS, STRONG ON RUNS. Launching Poo~Pourri into a whole new part of the bathroom routine.
Creative Direction: Eliza Trono
On-Set Assistant Art Director and Digital Art Director: Chelsea Jones
Producer + Photographer: Lisa Muller
Ad Design: Chelsea Jones
Digital Designs - Email & SMS: Spencer Critenden
Packaging Design: Raney Wilson
Assistant Art Direction / Campaign Design / Paid Social / Web Design / Landing Page / PDP
The Brief:
Poo~Pourri Wipes marked the brand’s expansion into an entirely new category—bringing ~Pourri from odor elimination into personal care. The launch needed to introduce a new product and routine while building trust, communicating key benefits, and maintaining the humor, confidence, and visual personality people already knew from Poo~Pourri.
My Role: For the launch of Poo~Pourri Wipes, I helped bring the campaign to life from set to screen—supporting art direction on set and translating the final creative into a cohesive digital launch across paid media, landing pages, PDPs, and homepage experiences.
DIGITAL DESIGN DIRECTION
SETTING THE VISION FOR THE TEAM
IN THE WILD
Paid Ads: PAID SOCIAL / META / DISPLAY
Website Updates: Designed Landing Pages, Updates to PDPs, Additional Images Updates etc.
Email: Art/Digital Design Direction
Print: In-store Signage, 3x DTC Inserts
