BLOOM

Client
BLOOM

Year
2025

This shoot was all about capturing the quiet power of a soft start. Inspired by Bloom’s sparkling energy drinks, I created a visual story rooted in reflection, ritual, and intentional energy. Think satin textures, delicate candlelight, juicy fruits, and a calm-but-confident vibe — the kind of morning that sets the tone for your entire day.

I focused on two of my favorite Bloom flavors and built a campaign around the concept of “soft energy” — a gentle lift that energizes without overwhelming. Bloom doesn’t jolt you into your day; it eases you into it. The proposed tagline: “Not just a morning boost, but a moment for you.”

From art direction to shot list creation, location scouting, model sourcing, photography, and post-production — I led every aspect of this project, blending elegance with edge to create something both dreamy and driven.

OLIPOP

Client
OLIPOP

Year
2025

You’ve got to shoot your shot—and that’s exactly what this project was. As a longtime fan of OLIPOP’s playful branding and crave-worthy flavors, I wanted to create a campaign that captured their energy through my own creative lens.

I led every aspect of the shoot: art direction, shot list creation, location scouting, model sourcing, photography, and post-production.

The theme? Hot Girl Picnic.

Think: bold colors, sunshine, and main character energy. As we shake off the winter gloom and head into spring, it’s all about getting outside, sipping something cute, and soaking in the vibes. My goal was to channel OLIPOP’s playful aesthetic while adding my personal twist through color, composition, and dreamy but bright analog-inspired color grading. Just a girl, a camera, and a cooler full of good taste.

The goal was to reflect OLIPOP’s vibrant, nostalgic aesthetic while infusing it with my own style—thoughtful composition, expressive color palettes, and a strong eye for set design and color grading.

GRAVLABS

Client
GRAVLABS

Year
2021-2025

At GRAV, I led art direction across a wide range of creative shoots—from dreamy summer picnics to bold, vibrant bar scenes. Each production was hands-on and deeply collaborative. I developed the creative vision, created detailed shot lists, sourced and coordinated with models, and directed the shoot to ensure we captured the mood and message of the campaign. I also managed all logistics, including scheduling, location scouting, and ensuring the creative team was aligned on timing and execution. My approach was always rooted in storytelling through color, composition, and atmosphere—bringing each concept to life with clarity and intention.

A picnic setting on a wooden board with a hand reaching out over a clear glass figurine, sliced grapefruit, a baguette, a bouquet of yellow tulips, a green bottle, and books on a white cloth backdrop.
Hand holding a glass smoking pipe among blue flowers and green foliage.
Martini glass with green olives next to a glass container on a wooden surface.
Person holding a large glass bong while sitting in a river, wearing a red swimsuit. The background features water and trees.
Picnic setup with a bottle of sparkling water, glass jar, sliced grapefruit, baguettes, yellow tulips, and a person reading a book.
Picnic setup with grapefruit halves, a bottle of water, a baguette piece, yellow tulips, glass sculptures, and a book titled 'Atlas Shrugged' on a wooden tray with a white cloth.
Person holding a unique triangle-shaped glass decanter inside a car

Miansai

Client
Mindsai

Year
2016

I was contracted for a pop-up shoot for Miansai at SXSW, capturing elegant and refined lifestyle shots that reflected the brand’s minimalist design and commitment to quality.

Portraits

Client
Various Portraits

Year
2008-2015

From professional headshots to creative maternity shoots, my photography captures authentic moments and unique stories. Whether it’s a nursery photoshoot, an euphoria-inspired session, or intimate portraits, each image is crafted with intention, style, and a focus on bringing out the personality and beauty of every subject.