Poo~Pourri

As in-house Creative Director at Poo~Pourri, I lead the art direction for brand photography across seasonal campaigns, product launches, social, digital, and e-commerce. Working closely with in-house photographer Lisa Muller, I develop each shoot from initial concept through final execution—shaping the visual story, color palette, set design, styling, props, composition, and overall mood. Together, we translate Poo~Pourri’s playful, irreverent personality into imagery that feels elevated, intentional, and unmistakably on-brand.

Client
POO~POURRI

Year
2026

PHOTOGRAPHER
LISA MULLER

CREATIVE DIRECTOR
CHELSEA JONES

BLOOM

Client Spec Work
BLOOM

Year
2025

Photographer + Art Director
Chelsea Jones

This shoot was all about capturing the quiet power of a soft start. Inspired by Bloom’s sparkling energy drinks, I created a visual story rooted in reflection, ritual, and intentional energy. Think satin textures, delicate candlelight, juicy fruits, and a calm-but-confident vibe — the kind of morning that sets the tone for your entire day.

I focused on two of my favorite Bloom flavors and built a campaign around the concept of “soft energy” — a gentle lift that energizes without overwhelming. Bloom doesn’t jolt you into your day; it eases you into it. The proposed tagline: “Not just a morning boost, but a moment for you.”

From art direction to shot list creation, location scouting, model sourcing, photography, and post-production — I led every aspect of this project, blending elegance with edge to create something both dreamy and driven.

Flower Mill

Client
Flower Mill

Year
2025

Art Director + Photographer
Chelsea Jones

For this shoot, I took inspiration from Apple’s sleek minimalism and the bold precision of high-fashion campaigns. The goal: to position Flower Mill as more than a grinder—an object of design and functionality.

Lifestyle Shoot:
To bring warmth and relatability, I created a series based on the “What’s in My Bag” concept. Each flat lay was built around thoughtful color compositions, pairing the Flower Mill grinder with everyday travel essentials—lighters, cash, chapstick, fragrance—to tell a story of modern rituals and on-the-go sophistication. The result is a visual narrative that feels aspirational yet accessible.

Studio Shoot:
I arranged products in clean, intentional compositions that feel both edgy and elevated. Negative space, sharp angles, and controlled lighting highlight the grinder’s refined details, giving each image a high-end, almost sculptural presence.

GRAVLABS

Client
GRAVLABS

Year
2021-2025

Photographer
Jose Saldivar for Pleasures x GRAV

Art Director
Chelsea Jones for Pleasures x GRAV | Art Director + Photographer on everything else

At GRAV, I led art direction across a wide range of creative shoots—from dreamy summer picnics to bold, vibrant bar scenes. Each production was hands-on and deeply collaborative. I developed the creative vision, created detailed shot lists, sourced and coordinated with models, and directed the shoot to ensure we captured the mood and message of the campaign. I also managed all logistics, including scheduling, location scouting, and ensuring the creative team was aligned on timing and execution. My approach was always rooted in storytelling through color, composition, and atmosphere—bringing each concept to life with clarity and intention.

A picnic setting on a wooden board with a hand reaching out over a clear glass figurine, sliced grapefruit, a baguette, a bouquet of yellow tulips, a green bottle, and books on a white cloth backdrop.
Hand holding a glass smoking pipe among blue flowers and green foliage.
Martini glass with green olives next to a glass container on a wooden surface.
Picnic setup with a bottle of sparkling water, glass jar, sliced grapefruit, baguettes, yellow tulips, and a person reading a book.
Picnic setup with grapefruit halves, a bottle of water, a baguette piece, yellow tulips, glass sculptures, and a book titled 'Atlas Shrugged' on a wooden tray with a white cloth.
Person holding a unique triangle-shaped glass decanter inside a car

Miansai

Client
Mindsai

Year
2016

I was contracted for a pop-up shoot for Miansai at SXSW, capturing elegant and refined lifestyle shots that reflected the brand’s minimalist design and commitment to quality.