GRAV
Pleasures x GRAV Collab
TWO CULTURES. ONE COLLAB. Launching Poo~Pourri into a whole new part of the bathroom routine.
Creative Director & On-set Art Director: Chelsea Jones
Producer + Photographer: Jose Saldivar + Pleasures Team
Video Art Direction: Chelsea Jones
Videographer: Jose Saldivar
Product Design: Micah Evans
Event Staging and Prop Styling: Chelsea Jones
On-Set Art Directior / Digital Design Direction / Stylist / Social / Web Design / Landing Page
The Brief:
The creative direction started with a love letter to ’90s computer culture—chunky desktops, dial-up-era nostalgia, and the wonderfully awkward tech aesthetic of the time. PLEASURES’ photographer pushed that world into a modern “Working from Home” narrative, mixing bongs, Thrasher magazines, and pandemic-era habits to create something nostalgic yet current, streetwear-forward, relatable, and intentionally funny.
My Role: As Art Director, I translated the campaign concept into the shoot—directing lifestyle photography, video, set design, composition, and product placement to ensure every frame carried the same streetwear-driven visual language. I also lead how we showed up at the pop-up event.
IN THE WILD
Photography & Video for Social Channels
Website Updates: Designed Landing Pages, Updates to PDPs, Additional Images Updates etc.
Email: Art/Digital Design Direction
Event Activation: Event Prop Styling
